Century Real Estate Sets New Horizons in Bengaluru with Eight Exclusive Housing Projects

Bengaluru’s real estate market is on the cusp of transformation as Century Real Estate announces plans to develop eight housing projects over the next 18 months, covering more than 55 acres. With a focus on North and East Bengaluru, these projects are set to cater to the IT capital’s growing demand for luxury and mid-segment housing.

Strategic Financial Partnerships & Luxury Offerings

Maninder Chhabra, Century Real Estate’s director for sales, marketing, and CRM, has disclosed that the company will be working with financial partners on a project-by-project basis. This strategy underscores Century’s commitment to bringing some of the most sophisticated residential properties to Bengaluru’s bustling market. The eight planned projects will offer units priced at over ₹1.4 crore, indicating the company’s focus on the city’s affluent segment.

While specific revenue targets or gross development values haven’t been disclosed, the high value of these projects is already evident. Two of the eight ventures—Codename Built Rare in Indiranagar and Codename UnbeLivable in Yelahanka—have collectively generated ₹650 crore in pre-launch revenue alone, hinting at the immense potential these developments hold.

Introducing Codename Built Rare: A New Benchmark in Luxury Real Estate

One of the standout projects in Century’s portfolio, Codename Built Rare, is expected to redefine luxury living standards in Bengaluru. With unit prices starting at ₹5.5 crore and soaring to ₹25 crore, the project aims to set new price records in the city’s residential market. The 8.5-acre property will include 345 units, featuring three- and four-bedroom apartments, imperial residences, exclusive townhouses, and ultra-luxurious penthouses.

Chhabra noted that Century Real Estate felt it was an opportune moment to bring this high-end project to market. “Luxury at the moment is the buzzword, and hence we felt this was the time to bring this parcel into the market,” he said. With an estimated revenue projection of ₹2,200 crore from Codename Built Rare, Century Real Estate is positioning itself as a leader in Bengaluru’s premium realty segment.

Revenue Goals and Expansion into Senior Living

Century Real Estate’s ambitious growth extends beyond new projects. The company has already achieved a revenue of ₹1,024 crore in the first half of the current fiscal year, with an aim to double this figure by the end of the financial year. This milestone follows their impressive ₹1,000 crore turnover from the previous year. Chhabra explained that the company plans to leverage its expansive land bank and enter into strategic joint development agreements to meet these targets.

Century Real Estate has a history of successful collaborations with renowned developers such as Prestige Estates and Brigade Enterprises. This has enabled the company to become a prominent land supplier, while simultaneously scaling its own development projects. To diversify its offerings, the company also plans to venture into the senior living category in the coming year. A modest but strategic move, this project will mark Century Real Estate’s entry into a niche yet rapidly growing segment within Bengaluru’s residential market.

Future Vision: Market Leadership and Potential IPO

Century Real Estate’s goals are not limited to residential projects alone. The company envisions joining Bengaluru’s “top three” real estate players, a milestone that would pave the way for a potential market listing. Chhabra hinted that Century may consider a public listing once it achieves this rank, signifying a strategic roadmap for sustainable growth and increased market influence.

Conclusion: A Transformative Era for Bengaluru’s Realty Scene

Century Real Estate’s latest projects are set to redefine the real estate landscape in Bengaluru. With a focus on luxury, strategic financial partnerships, and future-oriented ventures like senior living, the company is firmly planting its flag as a transformative force in the market. From exclusive penthouses in Indiranagar to mid-segment homes in North Bengaluru, Century Real Estate is crafting residential experiences that cater to Bengaluru’s diverse and dynamic population. This strategic expansion hints at exciting times ahead for both Century Real Estate and the city’s homeowners, as Bengaluru continues to attract premium real estate investments.