Brigade Group Reviews- Controversies, Facts, History

Brigade Group is a renowned real estate developer based in Bengaluru, Karnataka, known for its contributions across multiple real estate segments. Established in 1986, the company operates in diverse verticals such as residential, commercial, hospitality, retail, and education. The group has delivered over 250+ projects and operates in key Indian cities including Chennai, Hyderabad, Kochi, Mysuru, and Ahmedabad. Apart from building iconic real estate properties, Brigade Group is credited for its contributions to urban development through hotels, schools, and convention centers.

The company’s operations reflect its philosophy of customer satisfaction, innovation, and sustainable development. It is recognized for being one of the first to introduce integrated townships and large-scale tech parks in South India.

The History of Brigade Group

The story of Brigade Group began with M.R. Jaishankar’s vision to create quality housing in Bengaluru, which was then a developing city. Initially focused on residential projects, the company expanded its portfolio rapidly, entering the commercial and hospitality sectors.

Some notable historical events:

• 1986: Founded by M.R. Jaishankar.
• 1992: Launched the first project with modern amenities, setting new standards in real estate.
• 2004: Diversified into the hospitality sector, with hotel projects managed by global brands.
• 2007: Listed on the National Stock Exchange (NSE) and Bombay Stock Exchange (BSE).
• 2012: Launched the Brigade Gateway, India’s first lifestyle enclave with a mall, apartments, and hospital.
• 2020s: Expands further into integrated townships and industrial parks.

Key Milestones in Brigade Group’s Journey

• 1986: Brigade Group is incorporated with its first residential project.
• 1998: Expands to commercial properties; launches Brigade Towers in Bengaluru.
• 2009: Enters retail with the Orion Mall at Brigade Gateway.
• 2016: Introduced Brigade REAP, a real estate accelerator program to foster tech innovation in real estate​
• 2021: Focuses on mixed-use and township developments with projects like Brigade Utopia and Brigade Orchards.
• 2022: Opened new hotels and convention spaces, expanding their hospitality portfolio with Holiday Inn and Sheraton brands.

4. Main Projects by Brigade Group

Brigade Gateway

• Located in Bengaluru, it is India’s first lifestyle enclave featuring a mall, apartments, hospital, and a world-class hotel.

Brigade Orchards

• Brigade Orchards is A 135-acre township in Devanahalli, Bengaluru, with villas, apartments, sports facilities, and a school.

Brigade Utopia

• A mixed-use development in Varthur, Bengaluru, designed with residential towers, a retail zone, and office spaces.

Brigade Tech Gardens

• A technology park catering to IT companies, built in Whitefield, Bengaluru.

Orion Mall

• One of the largest malls in Bengaluru, located within the Brigade Gateway enclave.

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Customer Reviews and Feedback

Customer feedback for Brigade Group reflects both positive and negative experiences:

Positive Reviews

• Customers often praise the design and quality of their homes and projects.
• Integrated townships, such as Brigade Orchards and Brigade Gateway, receive positive feedback for their amenities and planning​
• Their commercial and retail spaces like Orion Mall are popular for their layout and services.

Negative Reviews and Complaints

• Delay in project handovers: Multiple customers have reported delays in receiving possession of their flats​
• Issues with CRM (Customer Relationship Management): Complaints about poor customer support and non-transparent processes are common.
• Quality concerns: Some buyers have raised issues about plumbing, cracks in walls, and subpar construction in projects like Brigade Meadows and Brigade Cornerstone Utopia​

Positive Aspects and Key Facilities

• World-class amenities: Projects feature high-quality clubhouses, swimming pools, gyms, and landscaped gardens.
• Integrated townships: Developments like Brigade Orchards provide a complete lifestyle experience with schools, hospitals, and shopping within the township.
• Hospitality ventures: Brigade partners with leading hotel chains like Marriott, Sheraton, and Holiday Inn.
• Sustainability initiatives: They focus on green buildings and sustainable designs, adhering to eco-friendly practices.
• Real Estate Accelerator Program (REAP): Encourages startups in the property technology space​

Controversies Surrounding Brigade Group

• Brigade Buena Vista: Reports of delays in possession, even after customers had made substantial payments​
• Brigade Meadows: Complaints regarding poor construction quality and plumbing issues.
• Customer management issues: Allegations of opaque sales practices, including selling units promised to other customers.
• Interest disputes: Some customers have complained about high interest charges and lack of flexibility in payment terms.

Key Facts About Brigade Group

• Founded: 1986
• Founder: M.R. Jaishankar
• Headquarters: Bengaluru, Karnataka
• Number of projects: 250+ across residential, commercial, and hospitality sectors
• Stock Exchange: Listed on NSE and BSE
• Business Segments: Residential, Commercial, Retail, Hospitality, and Education
• Footprint: Operations across multiple Indian cities and partnerships with global hospitality brands

Conclusion

Brigade Group has emerged as a key player in the Indian real estate market by delivering quality projects across different sectors. While they have set benchmarks with their integrated townships and tech parks, challenges related to customer service and construction quality have marred their reputation. However, their efforts in sustainability and innovation through programs like Brigade REAP show their intent to evolve and lead the market.

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FAQs

What is the core business of Brigade Group?

• Residential, commercial, hospitality, and retail real estate development.

When was Brigade Group founded?

• 1986.

Who is the founder of Brigade Group?

• M.R. Jaishankar.

Where is Brigade Group headquartered?

• Bengaluru, Karnataka.

What are some of their flagship projects?

• Brigade Gateway, Brigade Orchards, Orion Mall.

Does Brigade Group have a presence outside Bengaluru?

• Yes, they operate in Chennai, Hyderabad, Mysuru, and other cities.

What hospitality brands do they partner with?

• Sheraton, Holiday Inn, and Marriott.

What is the Brigade REAP program?

• An accelerator for startups in property technology.

Has Brigade Group faced any controversies?

• Yes, including project delays and CRM-related issues.

Is Brigade listed on any stock exchanges?

• Yes, on NSE and BSE.

What amenities are typically provided in their residential projects?

• Clubhouses, swimming pools, gyms, parks.

Are their projects eco-friendly?

• Yes, Brigade focuses on sustainable and green building practices.

Which is their largest integrated township?

• Brigade Orchards in Bengaluru.

What complaints have customers raised?

• Delays, quality issues, and poor CRM service.

How does Brigade Group handle complaints?

• They have a dedicated CRM team, but customers report mixed experiences.

What retail spaces does Brigade operate?

• Orion Mall.

Do they have any schools?

• Yes, in their integrated townships like Brigade Orchards.

What type of commercial spaces do they offer?

• IT parks and office spaces.

How many projects have they completed?

• Over 250.

What are their future development plans?

• Expansion into new cities and focus on integrated townships.